When we speak of a „good life,” we speak of quality. In an order based on profit and growth, quality is often confused with quantity: „living well” commonly means being able to afford many material goods. The question whether a lecture series was good is measured by the number of listeners, and not by the quality of the discussions that took place. Good books are those of which many copies are sold.
But although quantity-oriented evaluations are ubiquitous, people actually do know what constitutes high quality for them. They thus have a different standard at their disposal, by which they can always detach themselves from quantitative thinking. When good quality is experienced, the craving for more goods ends, and people become aware of what is „enough.”
Quality is intangible by mere will and planning. But it can arise when people, guided by their desire and through ever new practices, strive to achieve change in order to get closer to what they wish for their lives and the shared world. The word „quality” has become a „used word” and is therefore no longer valuable in the logic of production, for instance, as in the term „quality management.” It assumes that quality is „feasible” and the goal is usually a more efficient use of time, manpower, and money, rather than the quality of work, relationships, and the institution.